Our SiLC Mentality

Being consciously and deliberately in for the long term game, we strived to include this mentality in all parts of our offering. We started looking for ways of turning every part of our hospitality into a remarkable experience. From check-in to the afternoon drink at the beach, we have (now strive) to offer something unique, something at least beyond the ordinary. We call it (this philosophy) the SILC mentality.

We owe it to our guests to provide them with a standard of service that not only creates a memorable experience but also creates a significant amount of content. Content is what helps our brand grow; consistent content is what makes our brand resilient. So, what does SILC stand for? It’s simple: Special
Instagram-able, Local Comfortable — the four cornerstones of our
brand.

Let me explain the SILC mentality’s four components:

• Special: every guest experience has to feel unique. Special, like value-for-money, applies to an Airbnb apartment as much as it applies to a 5-star Resort. Always provide something that will make guests feel they got more than they expected.

• “Instagrammable”: A definition of the new age traveler experience but straight to the point when trying to define a service that is worthy of a post. We have to think outside the box and provide a service or an experience that will make the guest take a photo, post online and share with friends. Anything else is just ordinary.

• Local: Globalization created a common standard for every service provider. However, the uniqueness of local authenticity is the only thing separating each destination. By incorporating the local highlights, one can achieve a unique experience.

• Comfort: As Coco Channel once said: “Luxury must be comfortable, otherwise it’s not luxury”. For us the most important component of the SILC mentality is Comfort. All other 3 components do not make sense without it.

SILC is a new way of running things at Santikos Collection and its part of our long term plan. I hope it will inspire you to shape your company culture. Like all new things, it needs patience and implementation.